Metallica’s 72 Seasons visualizers were produced under RadicalMedia with overall creative direction by Setta Studio. Service Studio contributed motion and art direction across the full suite of lyric visualizers, developing the motion systems, visual language, and multilingual adaptations for each track.

Working within the established creative framework, the visualizers translated the album’s themes into a post-internet aesthetic—using generative processes, creative coding, and machine-learning tools to produce textures and motion that felt volatile, physical, and contemporary.

The result expands the lyric video format into a cohesive, system-driven visual experience consistent across every track.