Candy Mountain Film Co. is an independent documentary studio. Their Small Town series emerged through observation rather than pre-scripted themes, requiring a visual identity grounded in restraint and authenticity. We developed the brand and art direction for both the film collective and the series, establishing a flexible visual language aligned with the project’s open-ended structure.

The identity draws from gestural mark-making and collage, using hand-rendered typography and deliberate imperfection to mirror the work’s unfiltered approach to storytelling. This system extends beyond the films into the Small Town Map—an interactive platform linking episodes to real locations and reframing the series as a spatial, exploratory experience. The project later expanded into a participatory archive, inviting audiences to contribute their own footage.